Bio

Rachael McCrary is a renowned lingerie expert, entrepreneur, and CEO of Spice World, a groundbreaking vertical lingerie company redefining how women express themselves through intimate apparel. Spice Rack delivers a "Cirque de Lingerie" experience, empowering women to select their own "spice level" to match their mood and celebrate their individuality. With her extensive expertise in lingerie design and a dedication to creating innovative products that blend ingenuity and empowerment, McCrary offers a bold and refreshing perspective to the industry. Her work invites women to embrace their multifaceted essence.

A recognized authority in intimate apparel, McCrary has designed for major global brands such as Maidenform, Delta Galil, Undergirl, and major boutiques and department stores around the world, combining technical precision with an intuitive understanding of what women want from their lingerie. She is also the creator of the RxBra, a post-surgical compression bra that revolutionized recovery wear and utilized by plastic surgeons across the US. Rachael was the founder of Jewel Toned, the first contemporary shapewear brand designed for Millennials, which was the first female-founded startup to raise $1 million in 2015 and led to collaborations like the "Dear Drew" collection with Drew Barrymore. She is Board Member and Advisor to Sharpe Suiting, a bespoke fashion house in Los Angeles.

Known for her entrepreneurial acumen, McCrary has won 100 pitch competitions, been named one of LA's "100 Worthy Women," and serves as a trusted advisor and board member for startups and emerging brands in the fashion and tech spaces. Her innovative approach has garnered investments from top firms, including Blue Skies Ventures, Singularity Investments, HongShan Venture Capital and Mucker Capital, and she is celebrated for her ability to disrupt categories and deliver visionary leadership in lingerie and beyond.

McCrary studied Fashion Design at FIDM in San Francisco and specialized in Lingerie & Corsetry Design at FIT in New York City. Her diverse background also includes earning an EMT certification from UCLA’s David Geffen Center for Prehospital Care, reflecting her dedication to caring for others while showcasing practical skills and a meticulous attention to detail. With a career built on merging artistry, functionality, and empowerment, McCrary continues to set the bar for what lingerie—and the women who wear it—can achieve.

She is also a certified Martha Beck Life Coach, a registered RYT-500 Sivananda yoga teacher, RTY-500 Anusara Yoga Teacher and was part of the 19th Cohort at BlackBox.vc Accelerator in San Francisco and the 16th cohort of FoundersBoost Accelerator in Santa Monica. She splits her time between Los Angeles and Nosara, Costa Rica, home of Spice Rack’s flagship boutique.